Secure your exclusive fragrance sample of the bold and intoxicating Power & Passion by Ainash today.

An inspired fragrance

This evocative composition is a meticulous recreation of the renowned Side Effect by Initio Parfums Prive, capturing the same magnetic and hedonistic energy that made the original fragrance a modern masterpiece. By utilizing a similar palette of high quality ingredients, Ainash offers an accessible way to experience the provocative and ambery warmth of this celebrated niche scent profile.

The journey begins with a spirited and boozy burst of aged rum and sharp cinnamon, creating an immediate sensation of warmth that feels like the first sip of a fine spirit in a dimly lit lounge. As the initial intensity softens, the heart unfolds into a thick and creamy blend of rich vanilla and smoky tobacco leaf, balancing sweetness with a sophisticated, slightly dark edge. The dry down is where the true mystery lies, settling into a smooth and velvety base of powdery notes and soft woods that lingers on the skin with an addictive, animalic quality. This progression from a spicy, alcoholic opening to a cozy and resinous finish makes it a complex choice for those who crave a scent with a daring and powerful personality.

Projection

In terms of its presence, this scent makes a strong entrance with a projection of about 3 to 4 feet during the first 30 minutes, ensuring a captivating trail. After 2 hours, it gradually retreats into a more intimate 1 foot bubble, creating a private aura of sophistication for those closest to you.

Longevity

Designed to accompany you through your most memorable evenings, this blend provides a dependable longevity of 6 hours. Its steady performance ensures that the warm and spicy character remains perceptible from the first spray until well into the night.

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